Our Story
Hotgirlsauce® was born from a passion for flavor, culture, and connection. What started as homemade chili oil shared with family and friends quickly evolved into a bold new staple - breaking chili oil out of the “only for Asian food” box and reimagining it as an everyday essential.
The brand launched in late 2023 and immediately resonated with customers, selling out two direct-to-consumer drops without a single dollar spent on advertising. Less than a year after stepping into retail, Hotgirlsauce® is now available in over 50 stores and continues to grow a buzzing community built around spice, flavor, and fun.
Chili oil walked so Hotgirlsauce could strut.
Meet the Chief Hot Girl
Hotgirlsauce® was founded by Janice Miye Kim, a second-generation Korean-American born in Los Angeles, California. With 15 years of merchandising leadership in fashion and beauty, she has a deep understanding of trend, consumer behavior, and brand storytelling - an instinct she’s poured into creating Hotgirlsauce’s aesthetic, one-of-a-kind identity.
The result? A universal, silky chili oil rooted in her heritage and built to transcend category - designed not just to live in your kitchen, but to break boundaries.
Hotgirlsauce was born from my kitchen and my culture. My Halmoni (grandmother) taught me to cook with son mat - the idea that food carries love from the hands that made it. That sentiment lives in every jar. Hotgirlsauce isn’t just another chili oil - it’s my love letter to flavor, identity, and community.
